Media Pitches – Tips From The Other Side
Tweet Media pitches are a big part of any significant announcements, but have you ever wondered if we’re doing them well? If we’re drawing journalists into our stories, or driving them away? If we...
View ArticleAcross The Sound iPhone Sponsorship – A Useful But Extreme Experiment
Tweet Joseph Jaffe has created some waves recently with his offer of sponsorship of his podcast in exchange for an iPhone. This novel approach to monetizing a podcast is pretty controversial....
View ArticleSimple Principles For Great Podcasting
Tweet I’m a podcast addict. Right now I have more unlistened-to podcasts than my poor MP3 player can physically store – over 200 at last count – despite getting through 15-20 every week. So, despite...
View ArticlePanel Discussion: "Is The News Release Dead?"
Tweet Last Thursday I attended a panel discussion, organized by my department, entitled “Is The News Release Dead?” We had a great mix of speakers: David Jones, Senior VP at Fleishman-Hillard April...
View Article5 Questions From ‘New Media’ Newcomers
Tweet I attended an IABC seminar this week where Cyrus Mavalwala and Joseph Thornley explored the transition from ‘old’ to ‘new’ media. Joseph structured his presentation around some interesting...
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My Social Media Life And Why Walled Gardens Don’t Work
Tweet While out running recently, I re-listened to a Six Pixels of Separation podcast during which Heidi Miller talked about the social media overload in her life. I got to thinking about how I feel...
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Top 12 Communications, Marketing And Social Media Podcasts
Tweet I’m a podcast junkie. I listen to them whenever I’m outside, and I get through a lot. It helps that I run marathons, so I spend an hour or two on the trails most nights and have plenty of time...
View ArticleWhy Podcasting Is Like Photography
Tweet Daniel Steinberg‘s guest post on Chris Brogan’s blog this Saturday got me thinking. He noted: “we don’t know what podcasting really is any more than we know what photography really is.” When you...
View ArticleWhich Podcasts Have Inspired You?
Tweet One of the things I like best about listening to podcasts is the ability to find insightful, thought-provoking content that I might otherwise have missed. Tonight I managed to get out for my...
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Choices and Lessons
Chris Brogan‘s latest weekly newsletter was around the subject of choice. You can read it over on his site, too, if you like. In it, he talks about the importance of remembering that you have a choice,...
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15 top tips for a successful PR career
One of the things I enjoy most nowadays is having the opportunity to speak to the future leaders of the PR profession when they’re starting out. One of the questions I often get asked is “what tips...
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Thoughts on Boston
I don’t know what I’m going to write here today; I just know that I need to write something – to get it out of my head – after the horror of yesterday. Close to home Explosion at the Boston Marathon...
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Should “they” be allowed to use social media? Who are “they”?
So Syrian president Bashar Al-Assad is using Instagram to paint a more rosy picture of his presidency than the civil war-torn images we see every day in the news. Images of Al-Assad at official...
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Where were you when the power went out?
Ten years ago today, the power went out across the Northeast and Midwest US and across Ontario, Canada. Wikipedia tells me it was the second most widespread blackout in history at the time. It took two...
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Content Calendars Aren’t Evil – They’re Just Abused
My friend Jeremy thinks content calendars are evil. I disagree: I think content calendars are useful tools, but they’re consistently and brutally abused to the point where they can seem evil. Content...
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How Lean In got me thinking
If you haven’t read Sheryl Sandberg’s book Lean In, you probably should. It’s an entertaining and insightful read that raises as many questions as it answers about the challenges women face in the...
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Marketing, community, support or all of the above?
Something has been gnawing at me for a while, and after a great conversation over brunch with Ferg Devins today I’m feeling inspired to throw this out there. “When I was your age…” Source:...
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Internet Trends for 2014 Report is a must read
Every so often you stumble across a report that contains so much insight that it’s futile to try to digest it all in one sitting. The latest annual Internet Trends Report from Mary Meeker, venture...
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Presentation: The Power of Loyalty in Social Media
This afternoon I was pleased to have the opportunity to present at Sprinklr‘s Social @ Scale event in Toronto, as part of an impressive lineup of speakers featuring Mitch Joel, Keith McArthur, Di...
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Four theories on the declining trust in Canadian social media
Yesterday I had the pleasure of attending my seventh Edelman Trust Barometer launch event in Toronto. This year’s results are some of the most interesting I’ve seen, highlighting a disparity in trust...
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